The differences between the target audience and social media strategies for government, non profit and private sectors

In today’s blog post, I am going to be discussing with you the three sectors that use social media to have a solid presence online.

The three main sectors that i chose are:

  • Government
  • Non- profit
  • Private sector

The three sectors use social  media everyday to achieve their goals and objectives. Social media is a really important tool when it comes to conveying messages to masses of people from around the world. Sending the right message, at the right time and to the the right audience is whats going to determine your campaigns success. The three different sectors i mentioned above use social media for different purposes, these include;

Government sectors

  • Engaging with the public – This really important in the government sectors because it enables the government sector to establish a relationship with their audience. The citizens usually develop a sense of trust with the sectors that they believe care for their needs. This can be done on social media by,frequently asking questions or answering any queries.

Non – profit

  • Raise campaign awareness – Over the years, non – profit have effectively managed to raise awareness for their campaigns in order to get more donors . They have succeeded in doing this by constantly being active on their platforms which as a result drives more traffic to their pages.
  • Telling stories – This is an excellent way to encourage and motivate people to be part of a campaign, because people usually respond to stories that trigger their emotions.

Untitled Infographic

Do you think they are any other additional differences between the three sectors?





Buffer app


  1. Olena

    November 7, 2015

    Great article! I like how simple you explained the difference among these 3 sectors in your infographics. Do agree that telling stories is very important for non profit as they need to trigger emotionally people to take an action. Good job, will definitely recommend your website to my friends!

  2. Boyd Neil (@BoydNeil)

    December 11, 2015

    A good explanation, if a little ‘thin’, and a nice graphic

Share Your Thoughts